Projects
Solara Energy • Lead Designer & Front-end Developer
Brighter Days, Solara Energy

Brighter Days, Solara Energy

Led the complete UX/UI overhaul and front-end implementation for a personal finance platform, focusing on data visualization clarity and improving user onboarding flow. Resulted in a 32% increase in user retention.

Project Overview

A full brand launch campaign for a regional solar installer looking to stand apart in a crowded market. We produced a 60-second anthem spot capturing the emotional side of energy independence—families, sunlit homes, and a quieter kind of pride. Alongside the video, we developed website copy, taglines, and a brand voice guide that repositioned Solara from a technical contractor to a lifestyle brand.

Jan 2024CopyVideo
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Technologies Used

  • Figma for design and prototyping
  • Vue.js and Nuxt for front-end development
  • Chart.js for data visualization
  • Tailwind CSS for styling

EcoTrack Sustainability App

Created a mobile-first application to help users track and reduce their environmental impact. Translated complex sustainability metrics into an accessible and motivating user interface.